"Good to Think"

I know Levi-Strauss is not particularly fashionable these days, but I keep thinking about his idea that religion is "good to think."

Certainly, this is not the case for everyone... religion means a lot of things to a lot of different people. But I feel that this analogy of being "good to think" definitely applies to academia and the things that people choose to think and write and present about. 

On that note, ever since this commercial came out and was shown in two of my classes the days after the Superbowl, I haven't stopped thinking about it... It presents so many problematic and intriguing ideas. It is definitely "good to think" and maybe not so much "good for selling trucks."

It's so "good to think" that I'm trying to force it into the topic of my paper on St. Augustine. Something's gotta come out of all this thinking.

PS What!  This piece at the Atlantic adds some new depth. 
Compare this ad to the full unedited speech... It's interesting what parts Dodge chose to leave out. ALSO the fact that this ad is just a copy of a video by an actual farmer-promoting organization as opposed to trucks.